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PRACTICAL EXERCISES:
1. Subscribe to a weekly/quarterly newsletter and analyze how its content and structure aid with the branding of the company and how it aids its potential customer segments.
2. Perform keyword search for a skincare hospital website based on search volume and competition using Google keyword planner tool.
3. Demonstrate how to use the Google WebMasters Indexing API
4. Discuss an interesting case study regarding how an insurance company manages leads.
5. Discuss negative and positive impacts and ethical implications of using social media for political advertising.
6. Discuss how Predictive analytics is impacting marketing automation
The CCW332 Digital Marketing Lab Manual is a hands-on resource crafted for students, educators, and professionals who want to build practical skills in digital marketing. With a curated set of practical exercises and case studies, this manual bridges theory with real-world applications, offering a clear pathway to understanding how digital tools, analytics, and ethical considerations shape today’s marketing landscape.
Email Marketing & Branding: Learn how to evaluate newsletters and understand their role in brand building and customer engagement.
SEO & Keyword Research: Gain practical experience using Google Keyword Planner to identify effective keywords based on search volume and competition.
Web Indexing Tools: Explore Google WebMasters Indexing API to improve site visibility and search performance.
Case Studies in Lead Management: Analyze real-world examples such as how insurance companies manage customer leads.
Ethics in Digital Marketing: Examine the positive, negative, and ethical implications of social media in sensitive areas like political advertising.
Predictive Analytics & Automation: Understand how predictive analytics is transforming marketing automation and shaping future strategies.
